My name is Bryan Choo. I specialise in building websites and driving enormous traffic to them.

Each month, more than 2 million Singaporeans consume content on the websites I’ve created. Not many people understand digital marketing in Singapore. It is not optimising where to spend advertising money. It’s knowing that you don’t have to. Any content that has to be paid to be seen is not content worth seeing. Any marketing campaign that depends on that is fundamentally flawed.

In this blog, I’ll share with you digital marketing insights that less than 1% of the active marketing population know. It’s something you’ll never learn in a textbook. You only learn this through building websites over and over again for the last ten years. At first you fail. Then you stop failing so much. Then you just succeed.

TheSmartLocal was the second profitable website I started. Most people are surprised when I tell them I spent a grand total of $0 dollars bringing it from 0 to 1 million unique visitors a month.

They ask me what my secret sauce was. Well in this blog, I’ll share my secrets with you.

(If I find the time).